Meet Your Maker: The Gurus Behind Healthy Beauty Boutique Follain

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The world of green beauty is growing, but it can still be a bit elusive at times. You have to order your new organic lip color online, praying (praying) that the actual shade matches the swatch on your computer screen. You have to hightail it across town to Whole Foods to restock your favorite shampoo so you don’t look like a swamp creature the next day at work (it’s either that or resort to your old sulfate-riddled shampoo lurking in the medicine cabinet…never surrender!).

So, what do you do when when you unexpectedly stumble upon a complete cornucopia of your favorite natural skincare and beauty products, laid out in a beautiful space, curated by green beauty pros that you’ve revered and followed for some time?

Uhhh, freak out, obviously!

That’s what I did when I discovered the temporary¬†Follain pop-up boutique earlier this year at Union Market in my home city of Washington, DC.

Literally, I went out for home fries and and came home with RMS Beauty “Un” Cover-Up in shade 11, ILIA Tinted Lip Conditioner in Arabian Knights, and a whole lot of inspiration and happy vibes from the incredible Follain team.

If you’re not familiar with Follain: it’s an absolutely beautiful, Boston-based shop that stocks healthy skincare, haircare and cosmetic products. They carry 30+ of the best natural U.S.-made lines, like Soapwalla, Herbivore Botanicals, Farmaesthetics, and so much more. While the DC pop-up is closed for the time-being, they’ve expanded to a second shop in Nantucket, and best of all, you can get the Follain experience anywhere: their online shop is live!

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I had a complete fangirl moment over the team behind Follain, founder Tara Foley and director of health and safety Holly Moore. I’d been a longtime fan of Tara’s insightful green beauty blog, The NATURAL CHEMYST, so it was a real treat to meet these two healthy beauty savants. They are some of the most knowledgable women I’ve met in the biz…they truly understand every facet of green beauty and have so much knowledge and experience to share: packaging, product, ingredients. They are deeply committed to making real change in the personal care industry as a whole, shedding light on the harsh chemical ingredients in mainstream products and celebrating the wholesome, healthy and effective natural ingredients in the lines they curate and carry. They’re already well on their way!

Anyway, enough fangirl-ing…I’ll let you hear about this shop’s wonder straight from Tara, Holly and Ashley, the Follain team. Read on to discover how Follain’s refillable soap program is spurring positive behavior change in Boston, a list of these healthy beauty pros’ favorite products, some AWESOME DIYs, and a bunch more.

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