We’ve said it before, and we’ll say it again: deodorant is one of those essential products that needs to work! (No gal wants to clear a room because her well-intentioned, natural deo was a bust.) As you may have seen in our last post, we were very happy to discover that Schmidt’s Deodorant is one of those go-to, dependable products for everyone interested in using a healthy, natural option.
That’s why we were psyched to ask Jaime Schmidt, founder of Schmidt’s Deodorant, some questions about the natural deodorant biz and the Schmidt’s process. Read on to hear from Jaime, the natural deo master herself: she discusses her process for selecting scents, the future of the natural deo industry, and a bunch more.
Schmidt’s Deodorant has truly glowing reviews. What makes your formula stand out among other natural deodorants? How did you develop it?
Thanks! There are a few things that stand out about the formula. First is the ingredients and their sourcing: we use only the highest quality ingredients available. Then there is the production, which not only requires a specific combination of ingredients, but a very careful and “secret” process that gives us the great consistency and hand feel we’re looking for. This took over two years of R&D for us to get it exactly right. Of course, we put a great deal of effort towards our packaging as well: we want to ensure a positive, new kind of experience with deodorant.
Let’s talk about the “science of smell” and how your ingredients like baking soda and natural plant powders absorb wetness and fight odor. How does that work?
One key is to allow for the body’s natural process of perspiration – we don’t include chemical ingredients like other deodorant brands that are designed to keep you from sweating – rather, we use plant-based powders and top-quality baking soda to absorb the wetness if you do sweat.
These ingredients you mentioned, and more, help to balance our body’s natural odor in a more health-conscious way.