What’s more fun than trying a new, seasonally suitable brand? Hello, Eu2Be!
Eu2Be, founded by Charla Jones, is named after her globetrotting aunt Eugenia, one of a number of strong women in Charla’s life who inspired her to create her own definition of beauty – which we can definitely get behind.
“We believe beauty is so much more than glamour: it’s a creative force for well-being, and there’s nothing superficial about it.”
Yes. Yes. Yes.
The Eu2Be line is rooted in nourishing oils – prime stuff as we move into autumn – and avoids a lot of common nasties. It’s worth nothing that they do contain preservative phenoxyethanol and fragrance. “Fragrance” on any product label sets off the alarm bells in our heads since a number of nasty chemicals can make up your run-of-the-mill synthetic scent, and manufacturers do not have to divulge their formulas, so it’s difficult to gauge what ingredients you’re spritzing or slathering all over your body. The good news is that the Eu2Be team set us at ease after we reached out about this:
“Eu2Be’s fragrance is unisex and never forward or overpowering. It was created for people who are sensitive to strong, allergy-triggering ingredients. And most importantly, it does not have any phthalates, formaldehydes, hormone-altering or cancer-causing components that are commonly associated with fragrance ingredients.”
As always, read your labels – and peep our review below for our thoughts!